Take Your Passion and Turn It Into a Newsletter

The Instagram algorithm is constantly changing.

Google updates hit very often.

These platforms that we post on aren’t our own.

That’s why you need to start your own newsletter.

There are many benefits to starting a newsletter.

First off, you could build trust with your audience. A newsletter allows you to share insights, updates, and valuable content directly with your subscribers, fostering a sense of community and reliability. Unlike social media platforms, where your message might get lost in the noise, a newsletter ensures your content reaches those who are genuinely interested in what you have to say.

Secondly, it gives you control over your content and audience. With your own newsletter, you don’t have to rely on algorithms in order to have your audience see your content.

With a blog, it usually takes six months in order to get going, and that’s IF Google likes your stuff.

On top of that, the engagement is higher than most platforms. When you post on Facebook, Instagram, and other platforms, usually 10% of your audience sees your content. With a newsletter, you could expect 40-50% to see it every time you send out an email.

Lastly, because the audience is so engaged, you could sell a newsletter for a whole lot of money. Check out these examples.

Newsletters Sold for a Lot of Money

Recent years have seen significant acquisitions in the newsletter space, highlighting their value as digital assets. Notable sales include:

• Morning Brew: A daily email newsletter covering business news, Morning Brew was partially acquired by Business Insider in a deal valuing the company at $75 million in 2020. This acquisition underscores the value of newsletters with a strong subscriber base and engaging content.

• The Hustle: Acquired by HubSpot in 2021, The Hustle is a newsletter focused on tech and business news. While the exact terms of the deal were not disclosed, it's reported to be in the $20-$30 million range. HubSpot's acquisition of The Hustle illustrates the growing trend of software companies investing in media to engage their audience.

These acquisitions demonstrate the significant value that can be attributed to newsletters, especially those with a dedicated and engaged readership.

Because of this, I put together a post about how to take your favorite hobby/topic and build a newsletter around it. Check it out here: